Consumer
Shopper Understanding – Understand the purchase dynamic in your category and the variables involved in this process that influence the purchaser’s decision
Consumer
Shopper Understanding – Understand the purchase dynamic in your category and the variables involved in this process that influence the purchaser’s decision
Shopper Sight
Know the path to purchase and the influencers of the category BEFORE arriving at the point of sale
Shopper Experience
Know the path to purchase and the influencers of the category BEFORE arriving at the point of sale
Understand behavior WITHIN the point of sale – journeys, interactions, influencers within the category and the store
Shopper Experience
Know the path to purchase and the influencers of the category BEFORE arriving at the point of sale Understand behavior WITHIN the point of sale – journeys, interactions, influencers within the category and the store
Shopper Hierarchy
Discover how to improve your panorama through the decision tree
