Consumer
Consumer
Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process
Concept+
Evaluate concepts, characteristics, and attributes that guide the creation of new products
First impressions
Credibility of the concept
Acceptance of the concept
Perceived value matrix
Purchasing behavior expectation
Product +
Develop and improve the formulation of your products
Product +
Develop and improve the formulation of your products
Make decisions to innovate with products, based on indicators, objectives, and directional information that allows you to have a clear overview of the consumer’s needs
Product evaluation
Attribute diagnostics
Opportunities for improvement
Penalty Analysis
Package +
Determine what packaging is most suitable for the brand and attractive to the consumer
Identify relevant packaging elements from competitive environments
Packaging acceptance
Visibility on the shelf (eye tracking)
Brand communication and benefits
Communication vs. visibility
Affinity of the packaging with brand image
Price Sensor
Optimize your product pricing strategy
Price Sensor
Optimize your product pricing strategy
Application of cutting-edge methods to determine the optimal design for your strategy
Conjoint Analysis
Optimal price between preference and value
SKU and category vulnerability to a pricing strategy
