
Consumer
Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process
Consumer
Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process


Market Sight
Understand the consumption/use dynamic of your category and identify growth opportunities for your business


Las 5WS + H of use for the product or service

Consumer profiles

Purchase drivers

Brand image

Business opportunity areas

Market Path
Identify and segment consumers/clients according to their behavior, attitudes, and needs
Market Path
Identify and segment consumers/clients according to their behavior, attitudes, and needs





It facilitates the identification of the different needs of each segment, as to focus your strategy on those with the greatest potential and/or on the best business opportunities


Market segmentation


Selection of priority segments


Purchase drivers


Brand image


Media relevance by segment


Business opportunity areas