Consumer
Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process
Consumer
Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process
Market Sight
Understand the consumption/use dynamic of your category and identify growth opportunities for your business
Las 5WS + H of use for the product or service
Consumer profiles
Purchase drivers
Brand image
Business opportunity areas
Market Path
Identify and segment consumers/clients according to their behavior, attitudes, and needs
Market Path
Identify and segment consumers/clients according to their behavior, attitudes, and needs
It facilitates the identification of the different needs of each segment, as to focus your strategy on those with the greatest potential and/or on the best business opportunities
Market segmentation
Selection of priority segments
Purchase drivers
Brand image
Media relevance by segment
Business opportunity areas
