Consumer

Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process

Consumer

Consumer Knowledge – Learn about your consumer/client’s relationship with your brand in the most relevant moments of the purchase journey, and manage perceptions throughout the process

Market Sight

Understand the consumption/use dynamic of your category and identify growth opportunities for your business

Las 5WS + H of use for the product or service

Consumer profiles

Purchase drivers

Brand image

Business opportunity areas

Market Path

Identify and segment consumers/clients according to their behavior, attitudes, and needs

Market Path

Identify and segment consumers/clients according to their behavior, attitudes, and needs

It facilitates the identification of the different needs of each segment, as to focus your strategy on those with the greatest potential and/or on the best business opportunities

Market segmentation

Selection of priority segments

Purchase drivers

Brand image

Media relevance by segment

Business opportunity areas