Consumer
Consumer
Brand Life
Discover the image and positioning of your brands and competitors, as to choose the best strategy for your business
From 6 blocks the thoughts, feelings, images, beliefs, perceptions, and opinions connected with the brand are described
Equity indicator
Balance between functional/emotional dimensions
Brand profile
Add + Impact
Determine the impact that a new advertising piece will have on your brand before its launch
Add + Impact
Determine the impact that a new advertising piece will have on your brand before its launch
It shows that people’s feelings towards the brand are the principal predictor of purchasing intention, which leads the analysis to focus on how the advertisement impacts feelings and perceptions about the brand
Advertising performance before airing
Attention generated by the advertisement
Message
compression
Connection generated by the advertisement
Branding of the advertisement
Advertisement effectiveness
Evaluation of the advertisement at any stage of development
Brand Pulse
Continuously evaluate the key indicators that impact your brand and competitors
Brand health indicators
Equity indicators
Brand image and essence
Competitive position of the brand
Ad React
Know if your current brand advertising is achieving the effect desired for your business
Ad React
Know if your current brand advertising is achieving the effect desired for your business
Through the evaluation of key brand health indicators, the effectiveness and the message decoded by consumers of an advertising campaign is evaluated, identifying the adjustments necessary to improve impact
Brand and advertising awareness vs advertising investment
Effective recognition of the brand generated by the commercial
Message received and decoded by consumers
Performance of the competition’s campaigns
