Consumer
Shopper Understanding – Understand the purchase dynamic in your category and the variables involved in this process that influence the purchaser’s decision
Consumer
Shopper Understanding – Understand the purchase dynamic in your category and the variables involved in this process that influence the purchaser’s decision
Branch Spot
Identify the potential market in a determined geographical area
Market potential of the zone of influence of the business
Evaluation of competition present in the zone of influence
Business opportunity areas
Level of acceptation of the business
Cannibalization risk
Market potential of the zone of influence of the business
Evaluation of competition present in the zone of influence
Business opportunity areas
Level of acceptation of the business
Cannibalization risk
